Hello, I’m Chloe
Welcome to my website
I have a passion for healthy and ethical design & sourcing – mindful, low impact, conscious sourcing / conscious consumption – whatever you like to call it!
My clients are increasingly concerned about what they buy, how interior furnishings and finishes are produced and what happens to them at the end of their life.
I’m proud to be the first interior designer in the UK to be VEGANDESIGN.ORG CERTIFIED™.
I am now able to offer clients cruelty free (vegan) design as an option for clients’ business or home interior projects as well. It’s very easily and effectively done without comprising the specification or budget. The vegan design course is IDCEC accredited.
I’m a firm believer that HEALTHY SPACES MAKE HAPPY PEOPLE.
In addition to the vegan design certification, I am also studying to be a WELL AP. WELL is the building standard which advances human health and wellness in buildings and communities from The International WELL Building Institute (IWBI). In other words – it’s a new approach to healthy building design which makes the building work for it’s users rather than the other way around. It covers air and water quality, nourishment, healthy lighting design, fitness and comfort.
I’m lucky to have an ETHICAL SOURCING AND DESIGN education from the forerunner in ethical business.
Prior to setting up my business 13 years ago, I worked in ethical design and sourcing for 10 years for cruelty free and ethical British skin care and cosmetics company The Body Shop International as part of the retail design team designing and specifying for their stores globally. As a furniture design graduate I loved the concept development of new store types we were trialling. We were approached by innovative ethical suppliers of materials and finishes and worked with them on product development. The store design concepts had to work globally both in terms of marketing and actual production. Everything used in the store fit was scrutinised by the in house Business Ethics team. I learnt a great deal whilst working there and the interest has stayed with me ever since. I love to research and source low environmental impact finishes and materials.
I’ll be happy to show you options for sustainable, healthy and cruelty free alternatives as part of the design process and you can decide for yourself!
I can help you in person or online….
If you are not in the South East of England, I can offer an online eDesign service so I can still help you remotely online via video conferencing.
Three specification types I can help with:
- Energy efficiency – lighting, heating, window coverage.
- Low impact specifications – specifying quickly renewable materials, using labels such as Forestry Stewardship Council (FSC) or Environmental Product Declaration (EPD) to select products.
- Encouraging a circular economy (waste reduction) – reuse, repair, recycle. Using Cradle to Cradle products.
- Design for longevity, to be multi-functional and flexible.
I use the WELL Building Standard as the basis for a healthy design specification. The standard explores how design, operations and behaviours within the spaces can be optimised to advance human health and well-being. It covers air and water quality, nourishment, healthy lighting design, fitness and comfort.
In interiors, this covers: leather – suede – skins – wool – silk – down – feathers – fur – paint
Cruelty Free Design is also termed as Vegan Design. I understand completely that people might not get what Vegan Design means. We are rather bombarded with information and I’m also slightly conscious that the word ‘vegan’ might have some guilt attached for some people and people might connect it to diet. I’m not in the business of making people feel guilty.
I really DO want to raise awareness though. There’s myths around the use of animal products that I had very much believed. Many of the specifications including animal products are out dated. Technology is advancing rapidly with so many alternatives that are better performing.
You don’t need to be vegan to have a vegan specification for your home or business. It’s just about making informed choices. I don’t believe many people would look at leather or wool in the same way once they hear the grisly stories behind the industries. This isn’t about animal free specifications just for people with a vegan diet.
Why Cruelty-Free/Vegan Design?
Aside from the obvious benefits of not having animal suffering involved, alternative specifications are just as good and often are better performing. There are also huge health and wellness benefits – particularly to people suffering with allergies or with sensory issues. I really want to give clients long-lasting interiors but also healthy ones that have low environmental impact.
This all comes very naturally to me as I spent 10 happy years working as a Retail Designer at The Body Shop International (which incidentally started with me writing a “Dear Anita….” letter as a newly graduated designer). The time I worked at The Body Shop was the real heyday and exciting time for the company. Anita was very involved with the company, the people within the company were really passionate and inspiring, and the business was rapidly growing around the World as Anita’s ethical and cruelty free message spread.
At The Body Shop everything was carefully sourced and specified for their retail interiors. During my time at The Body Shop International, I was Technical Store Designer for the Global Centre of the business. Our team designed, trialed and rolled-out out store, concession and kiosk concepts Globally. All materials and suppliers were carefully scrutinised, working closely with the Business Ethics team. I also learnt a lot from being a ‘Values Champion’for the company. This meant I was part of the team that was selected from across the business who ensured the company’s environmental values were adhered to in the day-to-day running of the business. I enjoy bringing these and the ethical sourcing learnings to my client’s projects – such as use of sustainable timber, eco-friendly paints and recycled elements.
When I heard about the VEGANDESIGN.ORG course I decided to top up my knowledge and I completed the course in July ’17. Some of the content was incredibly hard to watch but necessary to know and I learned a great deal. Interior design isn’t just about people and spaces, it sadly involves animals (and tannery workers) in shockingly horrible ways. There were many gaps in my knowledge. I really recommend that anyone with an interest in the interior design or the fashion industry take this course. It’s really informative and is pro-active in presenting the alternatives – of which there are plenty now thanks to technological advances. Using animal products in the interiors of our homes and businesses is no longer ‘natural’, better or healthier.
Vegan Designer of the Month
I was very lucky to be named ‘Designer of the Month’ by VeganDesign.org for February 2018….
I don’t want to be ‘the only’ interior designer offering a vegan design specification in my area. I want to be one of many! If any interior designers would like to know more about the course or to share and collaborate on learnings – please get in touch with me.
70 Bonchurch Road, Brighton, BN2 3PH, UK