Yellowave Brighton - WCs

Project type: CONCEPT,  SOURCING,  COLLABORATION.
Total area - 9.2m²
Address - 299 Madeira Drive, Brighton BN2 1EN

Client - Katie Mintram, director, Yellowave

Trades - Wave Plumbing & Bathrooms, Focus Building & Development

Yellowave Beach Sports Venue and Cafe has been right on Brighton beach since 2007.  I  always knew it was a special business, but through being more involved, helping with this project, I've realised they are quietly and modestly making pretty huge efforts to be conscious in their business. You can read more on that here.

Yellowave are on the B Corp certification journey, so it was important that my design not only reflected that in ways the visitors would notice, as well as actual ways that would support their Impact Assessment. Instead of replacing the sanitaryware - we kept it and worked around it, updating the WCs decoratively and using the door and rear wall to convey the values of the business.

After many years of managing with their municipal-looking WCs it was time to show them some love and inject some Yellowave personality. The team were great to work with including Wave Plumbing & Bathrooms. We reused the flooring, WCs, hand dryers and lighting - and added some reclaimed timber, accessories and graphics to convey the ethics of this carbon neutral business - which they are very quiet about.

We love a bit of storytelling don't we! Even the backs of the WC doors were cheered up too - thanks to Yellowave's graphic designer Paul Nelson and Recreative Signs. WCs don't have to look so sad! Now the WCs go much better aesthetically with the beautiful cafe area by Chalk Architecture and are joyful and welcoming.

It's fantastic to see Yellowave win the lease for another site in Hove, repurposing a 1930's toilet block to become their next beach sports clubhouse. I can't wait to see how this lovely business evolves 🏐🏜️✨☀️

Project steps:

  • Briefing and site visit
  • Interior design concept
  • Design development and sourcing

The following elements were incorporated into the design:

  • Using small businesses including local 

  • Rainwater harvesting experiment to one WC

  • Reuse of existing energy efficient hand dryers

  • Non-PVC film graphics

  • Reclaimed timber

  • Reused lighting

  • Reused WC pans

  • Reused flooring

  • Site plumbing waste donated + resold

  • Plumbing packaging recycled

  • Non-animal tested paint

Chloe is grounded, down to earth and so easy to work with.

She listened with interest to all our design needs and produced new and practical ideas that meant the spaces were both functional and looked great. Making sure the materials used were climate conscious was key to us.

She thought carefully about how to implement low carbon options that weren’t just green washing - whilst also keeping the cost affordable.

It can feel like a big step and a bit indulgent to get a designer on board, but it was well worth it as we achieved a new look and no doubt saved money in the long term.

All our customers said they loved the new look as much as we did.

Katie Mintram, director, Yellowave

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